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Polaris RzR Turbo S Wins Powersports Vehicle of the Year

The top trending vehicle models in five categories were announced at the 2018 SEMA Show in Las Vegas, including the new Powersports Vehicle of the Year.

The award for 2018 was presented to Polaris for the RZR XP Turbo S.

Voted on by SEMA Show exhibitors, the SEMA Award winners represent the cars, trucks and SUVs that aftermarket manufacturers are investing in and developing products and accessories for. Consumers can be confident knowing that these vehicles have an array of options for customization.

With three SEMA Award winning vehicles this year, Ford continues a long history of collaboration with the aftermarket community. The automaker was among the first to participate in the Tech Transfer Program and provide advance details to aftermarket manufacturers for product development.

The Jeep Wrangler, which remains the reigning SEMA 4×4/SUV of the Year winner, has also been a favorite of the aftermarket community. The vehicle provides outstanding options for every day driving or for off-roading.

New this year is the Powersports Vehicle of the Year, presented to Polaris for the RZR XP Turbo S.

“As the powersports segment becomes more and more popular, the Polaris RZR XP Turbo S is a great new vehicle for enthusiasts to discover the thrill and excitement of off-roading,” said SEMA President and CEO Chris Kersting. “We’re pleased to present the first-ever SEMA Powersports Vehicle of the Year award to Polaris for the RZR.”

The SEMA Vehicle of the Year Awards heighten awareness for aftermarket products, and it is an example of the industry’s partnership between automakers and aftermarket manufacturers. The exhibitors who select the award winners are manufacturers of products designed to improve performance, safety and convenience, as well as those that enhance appearance and comfort.

Also new this year was an award for Powersports Products. Warn Industries triumphed over the competition with taking the award with their new IP69 rated waterproof winch. Though, we think the new Axon winch from Warn is the superior product. The judges must have gotten the two mixed up when testing them in the water tank!

Powersports Product Product of the Year
Winner: Warn Industries Inc., VRX 45-S
Runner Up: Race Sport Lighting, Race Sport Lighting Voltage Gauge Display
Runner Up: Dynojet Research, Power Vision

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